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IMG Reliance ties up with BFI to create professional Basketball league
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The Basketball Federation of India (BFI) has joined hands with IMG Reliance, a joint venture between IMG Worldwide and Reliance Industries, to develop the sport in the country from the grassroots up to the professional level. The tie-up will include developing sporting talent nationally, introducing national league basketball at school and college levels and creating a professional Basketball league in the country.
As part of the agreement, the BFI has granted IMG Reliance commercial rights relating to basketball in India including sponsorship, advertising, broadcasting, merchandising, film, video and data, intellectual property, franchising and new league rights.
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