MeraEvent

Cloud 9 to re-launch with a focus on live events
Goldwin Healthcare, parent company of energy drink brand Cloud 9, has appointed ThirstyFish Marketing to handle their entire marketing and communication duties. Goldwin HealthCare is poised to revamp and re-launch all of its products in India in the coming months. Reasoning the appointment, Priyesh Ganatra, MD, Cloud 9 said, "We were looking at a fresh approach to our strategies and were inclined to partner with ThirstyFish as they are a young company and dynamic in their approach. They understand the business, our target audience and more importantly they understand us." The media strategy for this project will have a national focus while the business will be handled out of the agency's Mumbai office. Shadab Samad, MD, ThirstyFish Marketing added, "In the first phase of our media and communication strategy, we will focus on cities like Mumbai, Delhi, Goa and Bengaluru through multimedia campaigns. We will also be executing various on-ground consumer contact programs and sports events as part of our BTL initiatives